Outsmarting Scammers: Insights from Behavioural Science

Have you ever fallen prey to a scam or fraud? If so, you are not alone! Contrary to popular belief, scammers do not exclusively target seniors. Everyone is vulnerable, regardless of age, profession, or location. Did you know that almost half of the victims have been scammed more than once? Do not panic just yet - keep reading! 

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How critical is the scam situation today?

Our increasing reliance on technology in both our personal and professional lives make us vulnerable to cyber threats. Since the onset of the COVID-19 pandemic, the scam industry has skyrocketed worldwide. The number of reported scams increased from 139 million in 2019 to 266 million in 2020. (Report by Global Anti Scam Alliance (GASA), an investigation of 48 countries)

How can behavioural sciences help you fight scams in your daily life and within your organisation?  

Learn from our white paper on how Singapore is combating scams through a comprehensive approach. Discover practical strategies on utilizing behavioural science to safeguard your loved ones and enhance your organization's cybersecurity culture. Take action today to become an active participant in fighting against scams.

 This is a must-read for anyone looking to "mind the scam!". What if you or your organisation could play your part? 

In this white paper, you'll find:



An exclusive interview of Luo Yuzheng, Behavioural Scientist at Monetary Authority of Singapore. Yuzheng is an active member of the Singaporean Behavioural Sciences Network (BSN), and she shares how Singapore is fighting scams and some ideas from a BSN group workshop on scams.     



A how-to guide to protect ourselves and our beloved ones: "It takes a C.H.A.T to build Scam Immunity", transforming our emotions into ‘spider senses’.  This framework by Richard Bordenave, CEO of BVA Nudge Consulting APAC and founder of BSN, suggests how to build a human firewall using engaging narratives.  



A scientific review by Roos van Duijnhoven, Behavioural Scientist partnering with BVA Nudge-Consulting in APAC on warnings about warnings, & how to improve them, and a conclusion on importance of Cybersecurity Cultures in Organisations. 

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If you want to learn more about the contribution of behavioural science in preventing and fighting scams,

reach out to Richard Bordenave.


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Build your scam immunity today!